There are thousands of smaller ppc engines like google. Some of them are good and some are usually not. Some will take your cash however will not have many searchers. Google and Yahoo have a whole lot of thousands and thousands of searchers day-after-day. If you concentrate on using a smaller ppc perform a little research and find out what experiences other entrepreneurs have had. There are literally thousands of boards, newsletters, ezines and info websites devoted to educating people about ppc advertising. You may learn so much about Google Adwords, Yahoo! Search Advertising and a lot of the smaller (2nd tier) ppc search engines like google and yahoo at these locations.
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